You Can.
You Can.


Mission: To create a BRAND that communicates a positive lifestyle and inspires others to pursue their dreams.

Túcan means “YOU CAN” !!! Túcan, LLC, a lifestyle brand / clothing company, was started by Jason Johnson in 2011. We offer premium fabrics and exciting clothing for the individual with discerning taste.

The Túcan attitude has been 35 years in the making. At an early age I can remember learning to tie my shoes and throwing them across the room when I got frustrated. However I always walked over, picked them up, and started again. I never quit. That’s Túcan!!!

In high school, we had to wear suits on game days. I enjoyed putting on a suit and dress shoes. But I wanted to take it to the next level, so I wore a trench coat and bought a fedora with a feather attached.

I always wanted my own business, but after college graduation (May 2000) I got a job in a hotel. Working in a hotel wasn’t my dream job, but I enjoyed working with and meeting people of different cultures and backgrounds. I really wasn’t thinking for myself yet. In my world, I was supposed to go to school, get a job, get married, and have kids. So far, I was following that road map. I received my first promotion to a management position after three months on the job. As a manager, I was no longer obligated to wear those hideous Front Desk uniforms. I had to wear my own suits, giving me the opportunity to infuse my own flavor and style to the front office.

Buying pants always presented insurmountable obstacles for me. Either they fit in the waist and not my seat or vice versa. So my uncle introduced me to his tailor, and since I was still living at home with modest expenses, I was able to purchase a tailored suit. I always smile when I tell the story of the first time I pulled those trousers over my seat and fastened them. “They fit”, I said. At work, the GM would comment on my suits. My new revelation would change the course of my life… to become a World Class Tailor.

I took a sewing class and made a skirt for my girlfriend. I was hooked. I was free to be creative and use my imagination. I would never again have to say, “I wish the designer made those pants using a plaid fabric,” because I could make it myself. At this time, I was ready for a change in careers. I knew becoming a tailor was a nontraditional lifestyle/career choice here in America, but I was determined to become a tailor. I left Chicago and moved to Milwaukee to attend a vocational school that taught sewing. After a few weeks of instruction, I knew the course work wasn’t vigorous enough, so I searched the internet and found a tailoring school back in Chicago. The instructor taught us to draft a pattern and sew. I was so driven to succeed that I willingly drove 2 hours on my off day to attend class from 9am – noon. Then I would go to the Chinese Buffet to eat, go to a movie (fall asleep for the first 30 minutes of every movie), go to class again from 6pm – 9pm, and drive back to Milwaukee. I did this for almost 2 years.

My instructor was great, but I wanted more. I heard about how prevalent tailoring is in Europe, so I searched the internet for hours looking for a college that taught tailoring. One can find fashion design courses everywhere, but handcraft tailoring is a different proposition. I finally found the London College of Fashion Handcraft Tailoring course. I saved up close to $20,000 to pay international tuition fees (at the time, the currency exchange rate was $2 for 1 pound sterling.) I sold or gave away everything: my car, dresser, bed, and couch. I was chasing my dream and was willing to sacrifice everything, including a relationship.

I was admitted into the London College of Fashion(LCF) for the start of the fall 2006 school season. I was supposed to receive my housing assignment during the summer of 2006. As the fall term approached and I didn’t have a housing assignment, I called the housing office to inquire about my living accommodations. The receptionist asked for my email address, and I obliged. She informed me that there was a spelling error in the email address the school had on file. I asked about my options since school would start in a month, and I would be traveling internationally. She nonchalantly told me to arrive in London and speak to someone in the housing office when I arrive. “Thanks for nothing,” I was thinking. At a BBQ the day before I was to leave for London, friends and family were asking, “Where are you staying?” I responded that I didn’t know. They were flabbergasted at my answer and careless demeanor given my circumstances. I knew that I had my luggage, a one night reservation at a hotel one hour outside London, and less than a day to circumvent the odds of finding transportation and housing in a foreign city. That’s Túcan!!!

I found a hotel in London, where I stayed for a few days until I found a permanent residence. I took the cheapest housing listed on the school’s housing list, and quickly found the old saying that, “you get what you pay for,” is true, even in London. Instead of a light switch, I had a meter for electricity. I would put 10 pence in the meter, turn the knob and the lights would come on. If I was reading and the meter ran out, the lights would go off, and I would have to use the light from my cell phone to find 10 pence for the meter. Taking a bath was even more archaic. A furnace in the bathroom produced the hot water. The process of taking a bath was as follows: I would put 50 pence in the meter, light the pilot, clean out the bathtub, turn on the hot water and pull the lever. The furnace would light and hot water would eventually pour out the spout. The bathroom was not equipped with hot water at the sink! Imagine those winter months trying to wash-up. That’s Túcan!!!

At LCF, I was a straight nerd. Before LCF, I put forth minimum effort to pass a class. Now I was immersed in my studies. I stayed late and practiced tailoring at school on my off days. I received an apprenticeship on Savile Row, an internationally known street filled with handcraft tailoring houses. An opportunity like this is comparable to getting a tryout with a NBA team .Unfortunately my Student Visa situation would not allow me to continue on Savile Row, so I sought out another mentor and found one at Charlie Allen. Mr. Motto, the in-house tailor, taught me a great deal.

My Student Visa expired October 31, 2007. I returned home October 1 to find no personal possessions waiting for me. I had sold or donated everything I had to pay for London. I found a part time job working at a conservative men’s clothing store, putting together outfits with three different patterns. I moved back to Indianapolis, definitely not the fashion capital of the world, to find no tailoring jobs. I succumbed to going back to the corporate world. I was good at it, but my heart wasn’t in it. Plus, I thought I would return to school, not because I wanted to, but because that’s what you’re supposed to do. At work I found myself staring at the wardrobe of coworkers and anyone else who came into sight. My mind was on fashion when it should have been on work.

Throughout the years, I kept a journal and recorded some personal, business, and fashion ideas. One day I looked through them and decided to start my path toward entrepreneurship. I decided to start my own clothing company. I had reached the tipping point. I was tired of talking about it. I was tired of dreaming about it. It was time to follow my heart. So I started Túcan, LLC.